Titletown is a new civic park in Green Bay, Wisconsin, adjacent to Lambeau Field and home to the Green Bay Packers. Pentagram designed the district’s identity and environmental graphics, including a bold double “T” monogram inspired by football goalposts. The signage and wayfinding system integrates materials from the stadium, creating a functional and enduring visual language that supports the park’s dynamic programming.

Spanning 45 acres, Titletown offers year-round activities, from ice skating and fitness programs to cultural events and a tech accelerator. The project was a collaboration between the Packers, architects, developers, and designers to create a vibrant community destination.

Creative Direction: Michael Gericke and Don Bilodeau 

Photography: Pentagram 

Titletown is a new civic park in Green Bay, Wisconsin, adjacent to Lambeau Field and home to the Green Bay Packers. Pentagram designed the district’s identity and environmental graphics, including a bold double “T” monogram inspired by football goalposts. The signage and wayfinding system integrates materials from the stadium, creating a functional and enduring visual language that supports the park’s dynamic programming.

Spanning 45 acres, Titletown offers year-round activities, from ice skating and fitness programs to cultural events and a tech accelerator. The project was a collaboration between the Packers, architects, developers, and designers to create a vibrant community destination.

Creative Direction: Michael Gericke and Don Bilodeau 

Photography: Pentagram