Hindsight
Hindsight
Hindsight
Hindsight
Hindsight
I was the design lead for HINDSIGHT, an online festival for the BFA/MFA Design and Technology graduating class of 2020 at Parsons School of Design.
The name and concept of the show, “Hindsight”, reflects a sense of contemplation and reflection that the MFA class has experienced as we look back on our two years in the program, and how this self-reflection informs our outlook into the future.
The gradient was created to visualize this concept, and imbue a visceral quality that represents the coexistence of multiple visions or perspectives.
Please visit the HINDSIGHT website live.
Collaboration with Kalyani Tupkary, Jon Packles, Noah Edelstein, Lan Zhang, Anna Garbier, Elena Gold, Cassandra Hradil, Zina Bazarbashi and more
Shader Gradient programmed by Noah Edelstein, Brooke Smith and Justin Baske
Tracking Story programmed by Lan Zhang, Anna Garbier and Zihao Chen
Web Developer: Dylan Fisher
Faculty Advisor: Richard The
I was the design lead for HINDSIGHT, an online festival for the BFA/MFA Design and Technology graduating class of 2020 at Parsons School of Design.
The name and concept of the show, “Hindsight”, reflects a sense of contemplation and reflection that the MFA class has experienced as we look back on our two years in the program, and how this self-reflection informs our outlook into the future.
The gradient was created to visualize this concept, and imbue a visceral quality that represents the coexistence of multiple visions or perspectives.
Please visit the HINDSIGHT website live.
Collaboration with Kalyani Tupkary, Jon Packles, Noah Edelstein, Lan Zhang, Anna Garbier, Elena Gold, Cassandra Hradil, Zina Bazarbashi and more
Shader Gradient programmed by Noah Edelstein, Brooke Smith and Justin Baske
Tracking Story programmed by Lan Zhang, Anna Garbier and Zihao Chen
Web Developer: Dylan Fisher
Faculty Advisor: Richard The
I was the design lead for HINDSIGHT, an online festival for the BFA/MFA Design and Technology graduating class of 2020 at Parsons School of Design.
The name and concept of the show, “Hindsight”, reflects a sense of contemplation and reflection that the MFA class has experienced as we look back on our two years in the program, and how this self-reflection informs our outlook into the future.
The gradient was created to visualize this concept, and imbue a visceral quality that represents the coexistence of multiple visions or perspectives.
Please visit the HINDSIGHT website live.
Collaboration with Kalyani Tupkary, Jon Packles, Noah Edelstein, Lan Zhang, Anna Garbier, Elena Gold, Cassandra Hradil, Zina Bazarbashi and more
Shader Gradient programmed by Noah Edelstein, Brooke Smith and Justin Baske
Tracking Story programmed by Lan Zhang, Anna Garbier and Zihao Chen
Web Developer: Dylan Fisher
Faculty Advisor: Richard The
I was the design lead for HINDSIGHT, an online festival for the BFA/MFA Design and Technology graduating class of 2020 at Parsons School of Design.
The name and concept of the show, “Hindsight”, reflects a sense of contemplation and reflection that the MFA class has experienced as we look back on our two years in the program, and how this self-reflection informs our outlook into the future.
The gradient was created to visualize this concept, and imbue a visceral quality that represents the coexistence of multiple visions or perspectives.
Please visit the HINDSIGHT website live.
Collaboration with Kalyani Tupkary, Jon Packles, Noah Edelstein, Lan Zhang, Anna Garbier, Elena Gold, Cassandra Hradil, Zina Bazarbashi and more
Shader Gradient programmed by Noah Edelstein, Brooke Smith and Justin Baske
Tracking Story programmed by Lan Zhang, Anna Garbier and Zihao Chen
Web Developer: Dylan Fisher
Faculty Advisor: Richard The
I was the design lead for HINDSIGHT, an online festival for the BFA/MFA Design and Technology graduating class of 2020 at Parsons School of Design.
The name and concept of the show, “Hindsight”, reflects a sense of contemplation and reflection that the MFA class has experienced as we look back on our two years in the program, and how this self-reflection informs our outlook into the future.
The gradient was created to visualize this concept, and imbue a visceral quality that represents the coexistence of multiple visions or perspectives.
Please visit the HINDSIGHT website live.
Collaboration with Kalyani Tupkary, Jon Packles, Noah Edelstein, Lan Zhang, Anna Garbier, Elena Gold, Cassandra Hradil, Zina Bazarbashi and more
Shader Gradient programmed by Noah Edelstein, Brooke Smith and Justin Baske
Tracking Story programmed by Lan Zhang, Anna Garbier and Zihao Chen
Web Developer: Dylan Fisher
Faculty Advisor: Richard The
I also initiated the design of the promotional materials to be handed off to the promotions team. This included creating a series of posters that were distributed on the Parsons campus, the design of the Instagram page, and creating assets for Eventbrite, and Twitter.
I also initiated the design of the promotional materials to be handed off to the promotions team. This included creating a series of posters that were distributed on the Parsons campus, starting the design of the Instagram page, and creating assets for Eventbrite, and Twitter.
I also initiated the design of the promotional materials to be handed off to the promotions team. This included creating a series of posters that were distributed on the Parsons campus, starting the design of the Instagram page, and creating assets for Eventbrite, and Twitter.
I also initiated the design of the promotional materials to be handed off to the promotions team. This included creating a series of posters that were distributed on the Parsons campus, starting the design of the Instagram page, and creating assets for Eventbrite, and Twitter.
I also initiated the design of the promotional materials to be handed off to the promotions team. This included creating a series of posters that were distributed on the Parsons campus, starting the design of the Instagram page, and creating assets for Eventbrite, and Twitter.
I was also the designer of the Hindsight Reader, an online publication to accompany the thesis exhibition.
Designed in collaboration with Jon Packles.
I was also the designer of the Hindsight Reader, an online publication to accompany the thesis exhibition.
Designed in collaboration with Jon Packles.
I was also the designer of the Hindsight Reader, an online publication to accompany the thesis exhibition.
Designed in collaboration with Jon Packles.
I was also the designer of the Hindsight Reader, an online publication to accompany the thesis exhibition.
Designed in collaboration with Jon Packles.
I was also the designer of the Hindsight Reader, an online publication to accompany the thesis exhibition.
Designed in collaboration with Jon Packles.
Process
Process
Our process began with a series of surveys sent to the student body to gain feedback on aesthetics, and visual and conceptual direction. The first survey explored typeface options, colors, visual references, and "Assemblage: Mediating (Im)possibilities" as a tentative title.
Our process began with a series of surveys sent to the student body to gain feedback on aesthetics, and visual and conceptual direction. The first survey explored typeface options, colors, visual references, and "Assemblage: Mediating (Im)possibilities" as a tentative title.
After we collected the survey results, we realized that we should explore more show titles and narrow down the aesthetics. A second survey was sent out that explores new title options, and a more clear visual direction. We created posters for three title options -- "Assemblage", "Foresight" and "Hindsight" -- with a clear visual direction to represent each title. After we reviewed the results and feedback, we saw a clear split of votes between the "Foresight", and "Hindsight" options. Folks preferred the gradient with the grain, and the title "Hindsight", and we decided to combine elements of both concepts. We created a series of gradients to convey the "Hindsight" concept, which were then turned into the main components of the visual identity and the website design on both desktop and mobile.
After we collected the survey results, we realized that we should explore more show titles and narrow down the aesthetics. A second survey was sent out that explores new title options, and a more clear visual direction. We created posters for three title options -- "Assemblage", "Foresight" and "Hindsight" -- with a clear visual direction to represent each title. After we reviewed the results and feedback, we saw a clear split of votes between the "Foresight", and "Hindsight" options. Folks prefered the gradient with the grain, and the title "Hindsight". We decided to combine elements of both concepts. We create a series of gradients to convey the "Hindsight" concept, which were then turned into the main visual components of the visual identity.
